LinkedIn Ads Lab

This blog post breaks down Tuned Social’s 3-pillar framework for auditing LinkedIn ad accounts, designed to help you optimize your campaigns and maximize results. You’ll discover: How to Perfect Your Audience + Targeting: Learn how to strategically and tactically refine your audience, leverage advanced tools like Windsor.ai and Looker for deeper insights, and ensure your budget is spent on the right people. What Makes Great Creative + Copy: Find out what drives high-performing LinkedIn ads, including tips on formats, messaging clarity, compelling CTAs, and the ad types that deliver the best results right now. Advanced Technical Setup Insights: See how tools like Linklo.io and other integrations can help you implement smarter scheduling, budget capping, and detailed cost analyses for a more efficient ad account. Whether you’re struggling with targeting, creative, or setup inefficiencies, this post equips you with actionable strategies to level up your LinkedIn ad performance.

In B2B marketing, precision is key, especially when it comes to LinkedIn Ads. Misaligned audience targeting can derail even the most well-crafted campaigns. LinkedIn’s targeting features, such as Inaccurate Industry Data, Predictive Audiences, Audience Expansion, and ambiguous Job Titles, often introduce irrelevant users into your campaigns, wasting budget and skewing results. In this article, I explain the processes we use to identify that we're targeting the correct audience on LinkedIn and how to create a robust process for future campaigns.

In the latest episode of The LinkedIn Ads Lab, I sat down to chat with Borys Khodan from Synthesia, head of paid media at Synthesia. Overall, I loved this episode because it underscores the importance of combining creativity with a data-driven approach in LinkedIn Ads. Borys' insights highlight focusing on the basics—knowing your product, audience, and creative—alongside sophisticated attribution techniques will help you navigate the complex world of LinkedIn Ads successfully.

In my latest chat with Canberk Beker, we delved into his great B2B advertising mind and learned how his team is using LinkedIn Ads to drive serious results in B2B advertising. From precision targeting to creating a multi-layered campaign structure, Canberk’s approach is all about utilising the fundamentals while also staying ahead of the game with new ad formats, pilots, trends etc. If you’re serious about getting the most out of LinkedIn Ads, this is well worth a watch/read.

A conversation with Ben Jones, Head of Demand Generation at GoCardless, about how they’re using LinkedIn Ads to grow their business. Ben shared key insights on targeting the right accounts, optimising campaigns, and staying top of mind with decision-makers through consistent creative, content and ad frequency. He also highlighted the importance of segmentation, A/B testing, and leveraging LinkedIn’s advanced features like ABM integration and reporting. Whether you’re running campaigns in-house or working with a LinkedIn Ads agency, nailing these fundamentals can help you drive pipeline for your business.

Want to make your ads work harder on LinkedIn? Your problem may not be creative. It may be how many times people see your ads. If you're working with someone who really knows their LinkedIn Ads. They'll be talking about some called 'frequency'.