LinkedIn Ads Lab

In the latest episode of The LinkedIn Ads Lab, I sat down to chat with Borys Khodan from Synthesia, head of paid media at Synthesia. Overall, I loved this episode because it underscores the importance of combining creativity with a data-driven approach in LinkedIn Ads. Borys' insights highlight focusing on the basics—knowing your product, audience, and creative—alongside sophisticated attribution techniques will help you navigate the complex world of LinkedIn Ads successfully.

In my latest chat with Canberk Beker, we delved into his great B2B advertising mind and learned how his team is using LinkedIn Ads to drive serious results in B2B advertising. From precision targeting to creating a multi-layered campaign structure, Canberk’s approach is all about utilising the fundamentals while also staying ahead of the game with new ad formats, pilots, trends etc. If you’re serious about getting the most out of LinkedIn Ads, this is well worth a watch/read.

A conversation with Ben Jones, Head of Demand Generation at GoCardless, about how they’re using LinkedIn Ads to grow their business. Ben shared key insights on targeting the right accounts, optimising campaigns, and staying top of mind with decision-makers through consistent creative, content and ad frequency. He also highlighted the importance of segmentation, A/B testing, and leveraging LinkedIn’s advanced features like ABM integration and reporting. Whether you’re running campaigns in-house or working with a LinkedIn Ads agency, nailing these fundamentals can help you drive pipeline for your business.

Want to make your ads work harder on LinkedIn? Your problem may not be creative. It may be how many times people see your ads. If you're working with someone who really knows their LinkedIn Ads. They'll be talking about some called 'frequency'.